Get more traditional sales representatives to understand and trust that adding digital to the mix would help grow every account executive’s book of business.
Traditional sales representatives held their client relationships close and seemingly hesitated to include digital in the conversation.
Conducting an in-market visit early in their time with AdCellerant established trust and a custom training and learning path for the entire team.
We helped increase their monthly revenue by $30,000/month by the end of their onboarding. We also hosted the LMA webinar to showcase success and give insights to other agencies and partners.
We focused on the pushback representatives received in their CNA discussions. We could adapt their questions and preparation for all future CNA discussions, which resulted in more sales calls, upsells, renewals, and brand-new business.