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Ui.Marketing

A full stack, white-label suite to meet all your marketing needs

Proposal Management Software
Easily create, customize, and manage media proposals—an all-in-one tool to streamline your sales process.

Order Management System
Effortlessly launch, manage, and optimize campaigns from one powerful dashboard—streamlining workflows and maximizing results.

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Comprehensive self-service learning platform

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Display
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Programmatic Video
High-impact campaigns with programmatic video

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Hit hard-to-reach TV viewers with Streaming TV

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Programmatic Native
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Addressable Streaming TV™
Laser-target relevant households wherever they are watching

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Streaming Audio
Extend your terrestrial campaigns with streaming radio

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Success Stories

Publishing Company Yield Management Drives 33% Higher CPMs

March 5, 2025
Ashley Dalsing

Industry

Business & Industrial

Product

Publishing Company

Advertising solution

Display & Paid Search

Campaign Length

One Year

Objective

Their goal was to grow their CPM and gather insights from their Programmatic stack.

Challenge

Despite high knowledge of digital strategies, they were struggling to grow their CPM despite adding in multiple new advertisers to compete for this inventory.

Solution

We identified and corrected redundancies inside the setup to give the advertisers ease in purchasing the desired traffic. The publisher’s Programmatic stack was over-saturated with over 600 resellers of their inventory.

Results

The number of Programmatic ads on their site decreased, driving the CPM up, and giving the direct sales team confidence that their sales campaigns were delivering in full each month.

Key Findings

Due to industry-leading training from the AdCellerant Academy, the direct sales team started closing more deals, causing the number of Programmatic ads available for purchase to go down.