Pinpoint targeting with programmatic email
Reach your specific target market and acquire new customers by leveraging Email Marketing in the same way you might have used direct mail in the past. Our campaigns are built around your very specific goals and objectives, with pinpoint targeting of potential customers.
No campaign is complete without email
Email is a vital component
People check their email an average of 15 times every day. That means Email Marketing is still the number one direct response marketing vehicle online and forms a vital component of any digital marketing strategy.
Reach specific target markets
Our programmatic Email Marketing delivers pinpoint-accurate direct marketing by targeting consumers based on a huge range of characteristics, including shopping preferences, interests, demographics, psychographics, purchasing history, location, and interests.
Leverage the consumer profile
The first step is to really understand your customer profile. We then select targets based on demographic data such as household profile information, income, age, gender, kids, and/or consumer shopping information, which can include personal interests, purchasing history, and more.
How to leverage programmatic Email Marketing
We enable our partners to use programmatic Email Marketing the same way you’ve offered, leveraged, and sold direct mail in the past.
- Start by understanding the ideal target market for you and your client’s campaign.
- Work side-by-side with a member of the AdCellerant team or use our recommendation engine proposals.
- Research to identify the availability, scale, and cost of reaching the ideal target. If necessary, use address information from the email campaign to match back to your own sales data.
- Use this information to agree on a volume, target, and frequency for the email campaign.
- Confirm ROI to inform future campaign planning.
Why AdCellerant?
We leverage high quality data
When you want to target consumers’ email boxes, we have 200 million double opt-in email addresses and proven technical solutions that guarantee high-quality delivery.
Focus on technology
With our hi-tech programmatic email campaigns, you could average 12-15% open rates and 1-3% click-through rates.
Hundreds of case studies
Our team has successfully delivered programmatic Email Marketing for a huge range of clients across many business sectors.
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Case studies & stories
From full-funnel marketing to Programmatic Native Advertising, see how we’ve helped leading organizations across the country optimize their digital campaigns to increase revenue and boost their business.
Ui.Marketing
See how we make email marketing easy
