Our latest product for Streaming and Connected TV. Addressable Streaming TV™ combines the unbeatable brand awareness-building capabilities of advertising on large-screen and TV-sized devices with micro-targeting efficiency. Make your advertising budget work smarter, not harder, by laser-targeting only the relevant households and ensuring each ad dollar spent is an investment in reaching the homes that will drive results.
Maximize the ROI of your ad spend by targeting your Streaming TV ads by where your ideal audience has been in the past, a custom list of addresses provided by the advertiser, interests, or demographics, all while showing your video ads during premium, professionally-produced TV shows and movies.
In 2022, more people watched Streaming TV than cable for the first time ever. And 88% of American Households own at least one internet-connected TV device.
92 % of consumers who watch streaming content use at least one ad-supported service, and claim they're 40% better able to recall ads on streaming vs. social media.
We know that Streaming TV drives revenue, as evidenced by a campaign we ran with a significant Investment Group. They targeted a list of homeowners to encourage them to sell their homes at a discounted rate. After they launched their Addressable Streaming TVâ„¢ campaign, they saw a 55x return on ad spend and $140,000 in closed sales. Now, you can see Foot Traffic reports verifying the impact of your streaming campaign.
Key benefits of Addressable Streaming TVâ„¢:
We use The Trade Desk to access the most robust inventory pool available in programmatic solutions today.
Our Addressable Streaming TV™ solution reaches popular TV content owners like A+E, Discovery, Fox, Scripps, and many others. We’re also plugged-in to premium distributors such as DirectTV, Pluto TV, Samba TV, and Sling TV for Streaming TV.
We work with supply-side platforms, ensuring that you get access to new and expanding inventory pools, such as Brightroll, Rubicon, SpotX, and more. That guarantees absolute maximum scale for local marketers.
From full-funnel marketing to Programmatic Native Advertising, see how we’ve helped leading organizations across the country optimize their digital campaigns to increase revenue and boost their business.