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Success Stories

Healthcare – State Health Department

March 17, 2022
adcellerant-web

Industry

Health

Product

State Health Department

Advertising solution

Full Funnel Strategy

Campaign Length

Three Months

Objective

Increase vaccination awareness with a heavy focus on reaching English and Spanish speaking parents

Challenge

Solution

The client had a sizeable budget to spend on campaigns to reach their goals of increasing awareness of two vaccines but struggled with setting a strategic direction and clear key performance indicators (KPIs).

Our team worked closely with the client to understand their need to increase social engagement and grow traffic to their new website.

The main focus of both campaigns was to use social media (Facebook) to increase vaccination awareness, social engagement, and website traffic.

We recommended using Programmatic Display, Device ID, Pre-Roll Video, and Streaming TV to behaviorally and demographically reach parents, users interested in health, and Spanish speakers Paid Search and YouTube were utilized to additionally boost website traffic and video
engagement.