Gain New Customers With a Device ID Campaign
- adcellerant-web
Industry
Beauty & Fitness
Product
Weight Loss Center
Advertising solution
Device ID
Campaign Length
Four Months
Objective
The client sought to increase general branding and awareness as well as grow the number of patients signed up for their weight loss programs.
Challenge
With a number of competitors in the local area, the client faced considerable market saturation.
Solution
We recommended geo-fencing competitor fitness centers, gyms, and spas for a conquest targeting strategy using Device ID. This helped us reach individuals with fitness intent, as well as the ability to track foot traffic.
Results
The Point of Interest (POI) Attribution reports revealed that 45 unique devices were captured across 89 total visits from the Device ID campaign. The cost-per-acquisition (CPA) for this campaign ended up being $66, with a return on investment (ROI) of 50%.
Key Findings
Operating in competitive landscapes is a reality for many urban advertisers, but implementing a conquest targeting strategy using Device ID can show measurable campaign results and success.
