Recent Blogs

• Blogs

• June 24, 2025
• AdCellerant Content Team

5 Proven Ways to Make Your Agency Pitch Stand Out (Even When Budgets Are Tight)

• Blogs

• May 23, 2025
• Ashley Dalsing

How Tariffs Are Shaping Media Companies and Agencies: Adapting Your Strategy in a Changing Economic Landscape

• Blogs

• May 20, 2025
• Sofia Robles

4 Strategies for Media Companies to Navigate Economic Uncertainty

• Blogs

• February 18, 2025
• Ashley Dalsing

Maximize Efficiency with Digital Marketing Technology and Vendor Consolidation

• Blogs

• February 11, 2025
• Ashley Dalsing

Why CTV Is the Ultimate Love Story for Your Digital Strategy

• Blogs

• January 31, 2025
• Sofia Robles

Executive Perspectives: AdCellerant’s SVP of Marketing on the State of Advertising in 2025

In 2025, exciting changes are on the horizon—new technologies, evolving regulations, and shifting consumer behaviors are reshaping the digital advertising landscape.

• Blogs

• January 27, 2025
• Sofia Robles

Device ID Targeting: What It Is and Why You Need It In Your Marketing Strategy

When it comes to marketing, there are a host of strategies you can leverage to drive more qualified leads and boost sales for your clients. Gathering location data is one of them.

• Blogs

• January 21, 2025
• Ashley Dalsing

The Rise of Live Women’s Sports and What That Means for Advertisers

Women’s sports are surging, breaking records in popularity, viewership, and cultural relevance. What was once relegated to limited airtime and minimal advertising has transformed into a marketing and advertising powerhouse.

• Blogs

• January 6, 2025
• Sofia Robles

Missed These? The Top 10 Blogs from 2024 Worth Revisiting

Now that 2024 is over, it’s time to raise a virtual toast to the digital wisdom we’ve shared over the last 12 months. This year has been a whirlwind of trends, tactics, and tools that have shaped how we think about digital advertising.

• Blogs

• December 23, 2024
• Sofia Robles

Jumpstart Your Q1 Growth: Turn New Year Energy into Post-Holiday Wins

• Blogs

• December 9, 2024
• Sofia Robles

What Is TikTok and Why It’s Essential for Your Advertising Strategy

• Blogs

• November 14, 2024
• Sofia Robles

5 Strategies to Take Charge of Your Yearly Digital Marketing Calendar

• Blogs

• November 1, 2024
• Douglas Ljung

How To Navigate Privacy and Ethics in Digital Advertising

• Blogs

• October 18, 2024
• AdCellerant Content Team

How To Explore Untapped Markets to Accelerate Business Growth

• Blogs

• September 24, 2024
• Sofia Robles

5 Tactics to Master Political Advertising in 2024 and Beyond

• Blogs

• August 28, 2024
• Sofia Robles

5 Tactics Driving the Most Digital Revenue for Retail Businesses

• Blogs

• August 20, 2024
• Trevor Loeschen

Recap of Google’s Updates in 2024

• Blogs

• August 6, 2024
• Sofia Robles

Five Consumer Trends Shaping the Future of Retail

• Blogs

• July 1, 2024
• Sofia Robles

How to Reinvent Your Retail Business in the Digital Age

Welcome to the digital age, where running a retail business is thrilling and challenging. The retail landscape has drastically shifted in the past few years, and the truth is the way consumers shop will always be different from what it once was.

• Blogs

• May 22, 2024
• AdCellerant Content Team

Maximizing ROI: Strategies for Small to Mid-Sized Businesses in Digital Advertising

Follow along as we explore critical strategies for helping your small business maximize return on investment (ROI) and overcome one of the industry's biggest challenges. 

• Blogs

• May 8, 2024
• Muhammad Khan

Enhance Online Visibility: 6 Benefits of Connecting Your Google Business Profile to SEM Campaigns

One of the most effective strategies is integrating your Google Business Profile (GBP) with your Search Engine Marketing (SEM) campaigns.

• Blogs

• April 16, 2024
• Sam Rahimi

Local SEO: What It Is And When To Use It

Eighty-eight percent of people searching for a local business end up calling or visiting a business within 24 hours. Let's make sure that business is yours. 

• Blogs

• April 12, 2024
• Sofia Robles

How To Unlock Success Through a Partnership With AdCellerant

Finding a partner that values your business's goals as much as you do is crucial. Discover why AdCellerant is the ultimate partner for digital marketing success.

• Blogs

• March 20, 2024
• Addy Earles

The Art of Client Retention

The accurate measure of success lies in keeping your clients engaged and satisfied throughout your journey with them. Master the art of retaining clients and foster long-lasting relationships.

• Blogs

• March 20, 2024
• Sam Rahimi

The Power of Reviews: Boost Your Business’s Local Listings

Seventy-six percent of consumers regularly read reviews when browsing for local businesses. Discover the benefits of reviews on your local listing and how they can positively impact your business.

• Blogs

• February 14, 2024
• Trevor Loeschen

Frictionless User Experience: 3 Predictions on the Future of Search

Prepare for the inevitable shifts in SEO by exploring three predictions on the future of search from the experts themselves.

• Blogs

• January 31, 2024
• Sofia Robles

What is Digital Advertising?

Digital advertising is integral to a consumer's online experience. Explore what it is and why you should incorporate digital advertising in your marketing strategies.

• Blogs

• January 12, 2024
• Sofia Robles

The Hottest Digital Marketing and Advertising Trends in 2024

Become a trailblazer in digital marketing, leveraging this roundup of five cutting-edge digital marketing and advertising trends.

• Blogs

• December 18, 2023
• Sofia Robles

Understanding Geo Fencing: A Powerful Piece to Your Marketing Strategy

The solution to the challenge of reaching your target audience is Geo Fencing. Learn what it is, how it works, and why you should implement it in your marketing strategy.

• Blogs

• November 30, 2023
• Sam Rahimi

Is SEO Dead, Alive, or More Resilient Than Ever?

In 2023 alone, 46% of CMOs significantly increased their investment in SEO. Learn why you should join the SEO evolution.

• Blogs

• November 30, 2023
• Sofia Robles

Ask These 7 Essential Questions Before Choosing a Digital Advertising Vendor

Ask these seven essential questions before choosing the right digital advertising vendor to help you achieve your long-term goals.

• Blogs

• November 3, 2023
• Meghan Brito

Digital Audio: The Hidden Gem to Spice Up Your Marketing

Digital audio makes up a fifth of all time spent with digital media in the U.S. Leverage the power of digital audio in your marketing strategy to craft campaigns that resonate with your audience.

• Blogs

• October 9, 2023
• Ashley Dalsing

Navigating Political Advertising: What Advertisers Need to Know

Navigate the $10.2 billion whirlwind of political ad spending in 2024 with precision and expertise, leveraging AdCellerant's tailored solutions for success.

• Blogs

• October 3, 2023
• Ashley Dalsing

6 Savvy Small Business Marketing Tips

Even as the marketing landscape continues to evolve, one thing is crystal clear: small business owners face a daunting challenge.

• Blogs

• September 25, 2023
• Ashley Dalsing

Supercharge Your Sales with Last-Minute Email Marketing Strategies

In the dynamic business world, every moment presents a chance to seize unexpected opportunities and supercharge your sales.

• Blogs

• September 6, 2023
• Sam Rahimi

Relax, There’s Plenty of Room for Both SEO and AI

Acknowledging that AI is not immune to certain pitfalls, including the track record of generating fabricated information, is crucial.

• Blogs

• August 23, 2023
• Ashley Dalsing

A Step-By-Step Guide to Mastering Client Prospecting

Are you tired of the same old advice on prospecting new clients, looking for a groundbreaking strategy to accelerate your business growth? 

• Blogs

• August 7, 2023
• Meghan Brito

Essential Tools for Digital Marketing Success: What’s In Your Bag?

Get ready to gain invaluable insights and examples of powerful analytics tools and resources to boost your sales success.

• Blogs

• August 4, 2023
• Meghan Brito

Holiday Campaigns that Sleigh: Tips and Tricks To Plan Ahead

When navigating through the holiday season hustle, we're here to help you maximize this lucrative season for your advertising endeavors.

• Blogs

• July 7, 2023
• Sofia Robles

Instagram’s Transformative Journey: Mastering the Latest Features and Best Practices

Instagram has been a powerhouse in the social media landscape, constantly evolving to meet the needs and preferences of its users.

• Blogs

• July 7, 2023
• Ashley Dalsing

What is Programmatic Advertising?

Programmatic advertising is a term you have heard more and more lately. But what is it? Simply put, Programmatic Advertising uses automation to buy and sell digital ads.

• Blogs

• July 7, 2023
• Meghan Brito

What Is Search Engine Marketing?

Search Engine Marketing (SEM) encompasses two fundamental elements: on-page optimization and paid advertising.

• Blogs

• June 26, 2023
• Meghan Brito

The Future of Cookies: Google’s Shift and The Trade Desk’s Response 

Uncertainty lingers over the fate of targeted advertising and the advertising technology industry.

• Blogs

• June 8, 2023
• Meghan Brito

Master the Art of Micro-Moments: How to Hook Your Audience in Seconds

With countless distractions and an overload of information at consumers’ fingertips— attention spans have become increasingly fragmented.

• Blogs

• June 6, 2023
• Ashley Dalsing

Mid-Year Checkup: Strategies to Recharge Your Digital Marketing Campaign

Revisiting and reassessing your buyer personas is crucial to reach your intended customers effectively.

• Blogs

• May 4, 2023
• Addy Earles

Boost Your Sales with These Summer Advertising Secrets 

With the right strategies, you can keep your brand top-of-mind, engage your audience,  and keep your campaigns hot during the summer.

• Blogs

• May 1, 2023
• Ashley Dalsing

What is Competitive Conquesting in Advertising?

In digital marketing, your goal is to dominate the keyword searches and audience attention most likely to become your leads.

• Blogs

• March 28, 2023
• Ashley Dalsing

Maintain and Grow Revenue with Reporting, Renewing and Upsells

Reporting, renewing, and upselling are vital parts of a business strategy to maintain revenue streams.

• Blogs

• March 28, 2023
• Meghan Brito

What is Streaming TV?

Each day new media of advertising get devised, and currently, the corporate world is lucky to experience the explosiveness of Streaming TV.

• Blogs

• March 24, 2023
• Ashley Dalsing

White-Label Marketing: What It Is and How It Can Benefit Your Business

This technique enables media companies and agencies to add some extra oomph to their marketing strategy.

• Blogs

• February 22, 2023
• Ashley Dalsing

What is Integrated Marketing?

Marketing trends are changing with technological advances, and the fight for relevance relies on implementing a strategy that equals the challenges ahead.

• Blogs

• February 14, 2023
• Addy Earles

4 Tips for Setting Expectations Confidently With Clients

To stay competitive and achieve success, it is crucial for media companies and agencies to set clear expectations with their clients from the start.

• Blogs

• January 27, 2023
• Ashley Dalsing

What is Marketing Automation?

Marketing automation is a game-changer for businesses of all sizes. Many entrepreneurs still need to understand the power it holds.

• Blogs

• January 13, 2023
• Addy Earles

Four Tips for Prospecting The Right Clients

There are several ways to prospect potential clients that will last a lifetime. Look at a few tried and tested prospecting efforts and why they work. 

• Blogs

• October 18, 2022
• Ben Bouslog

3 Tips For A Consultative Approach to Advertising Sales

Approaching sales in a consultative way will help build a wealth of knowledge among your client base that no one else can compete with.

• Blogs

• August 30, 2022
• Meghan Brito

Ask an Expert: Legal

70 percent of consumers prefer to learn about products and services through content as opposed to traditional advertising methods.

• Blogs

• June 22, 2022
• Meghan Brito

Ask an Expert: The Automotive Industry

In this post we'll discuss best practices for advertising within the automotive space, the future of the industry, and the opportunities that are available.

• Blogs

• June 3, 2022
• Meghan Brito

Product Spotlight: Creative Services

Let’s dive into why creative is essential to your brand identity, and why it’s essential to keep things fresh when ramping up an advertising campaign.

• Blogs

• May 31, 2022
• Meghan Brito

5 Ways To Activate and Grow Revenue

As the saying goes - seasons come and go. The same can apply when dealing with your revenue growth. Are you struggling with new ideas to help increase your revenue?

• Blogs

• May 2, 2022
• Meghan Brito

Do You See What We See?

Reporting allows you to provide important details to develop future planning, and marketing strategies, and improve overall decision-making.

• Blogs

• April 5, 2022
• Meghan Brito

The Best Product Combinations for Higher Retention

There are several questions for your organization to think through and answer before coming to the table. Take a look at our 10,000-foot view of what was covered.

• Blogs

• April 1, 2022
• AdCellerant Content Team

AdCellerant Announces Rebrand to a Tech-First Agency

AdCellerant has become one of the fastest-growing companies according to Deloitte Technology and Inc Magazine 2021 rankings.

• Blogs

• December 1, 2021
• Meghan Brito

Is your business treating your Email Marketing list as an asset?

Every business keeps an email list, a precious collection of clients and leads who have reason to receive emails.

• Blogs

• November 17, 2021
• Meghan Brito

AdCellerant ranked number 472 fastest-growing company in North America on the 2021 Deloitte Technology Fast 500™

AdCellerant today announced it ranked 472 on the Deloitte Technology Fast 500™.

• Blogs

• November 10, 2021
• Meghan Brito

Avoiding ad fatigue while ramping up an ad campaign

Ad campaigns face many challenges. One of the most serious, especially in today's modern digital landscape, is ad fatigue.

• Blogs

• November 4, 2021
• Meghan Brito

How Email Marketing can take your business to the next level

The fact is, email marketing is alive and well—not to mention among the most effective (and cost-effective) tools in your digital marketing arsenal.

• Blogs

• October 28, 2021
• Meghan Brito

A guide towards taking vital steps during and after A/B testing

A/B testing is a tried-and-true marketing strategy that pits two different versions of advertising avenues or campaigns against each other.

• Blogs

• August 17, 2021
• Celine Au-Yeung

AdCellerant is featured on the Inc. 5000 list for the 4th year

Inc. magazine today revealed that AdCellerant is No. 1929 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

• Blogs

• August 11, 2021
• Nick Ramey

5 tips for digital marketing discovery calls

As digital marketing sellers, we often get so caught up in all of the cool things we can sell that we forget about one minor detail…our clients.

• Blogs

• July 26, 2021
• Celine Au-Yeung

AdCellerant awarded for innovation technology

Today, the Business Intelligence Group named AdCellerant Organization of the Year in the 2021 Sales and Marketing Technology Awards program.

• Blogs

• July 3, 2021
• Melissa Sheehan

Understanding the digital customer buying journey and why it matters

A one-size-fits-all marketing approach no longer works. Most forward-looking companies acknowledge the need for personalized marketing solutions.

• Blogs

• June 9, 2021
• AdCellerant Content Team

How Advertisers Pivoted after COVID-19

COVID-19 shifted everything in the business world, including how marketing works to attract customers who might have otherwise held back.

• Blogs

• December 15, 2020
• AdCellerant Content Team

Google discovery ads and what it means for advertisers

Back in 2019, Google introduced the idea of Discovery Ads a native ad format that is visually rich and utilizes targeting powered by user intent, instead of keywords, at their Google Marketing Live event.

• Blogs

• November 17, 2020
• AdCellerant Content Team

Are You Using the Right Search Terms for SEO?

It is no doubt that small businesses, TVs, and newspapers are struggling with disruptive marketing innovations by Google, which have led to some level of resistance by the industry.

• Blogs

• November 10, 2020
• AdCellerant Content Team

Boost Click-Throughs with Video Content. Here’s How.

Marketers are always looking for the game changer—the marketing strategy that's so effective it measurably moves the needle on this or that key performance indicator (KPI).

• Blogs

• November 3, 2020
• AdCellerant Content Team

Finding your niche with streaming audio and podcast advertising

Podcasts and streaming audio have grown exponentially over the last few years. This presents businesses with a great opportunity to reach their targeted audience. One approach is to create your own podcast.

• Blogs

• October 13, 2020
• AdCellerant Content Team

Does your google search results implement structured data?

Imagine searching on Google for a recipe. The recipe shows you a picture of the dish along with the ingredients, directions, calories, temperature, and prep and cook time in the search results. Or what about a movie?

• Blogs

• October 6, 2020
• AdCellerant Content Team

4 ways businesses can measure the ROI of print advertising

It is in every business’s best interest to advertise in whatever way works with their audience. Social media marketing, inbound content marketing, and even print marketing are all equally useful.

• Blogs

• September 23, 2020
• AdCellerant Content Team

What’s in your bag? 6 essential elements for your sales toolkit

In the first place, salespeople are confronted by a host of challenges, everything from following down unqualified leads to positioning products above those of competitors.

• Blogs

• September 9, 2020
• AdCellerant Content Team

2020 Email Marketing strategies and the role of email newsletters

Regardless of what the naysayers think, email marketing still holds a prominent position among some of the most effective digital marketing techniques used today.

• Blogs

• September 2, 2020
• AdCellerant Content Team

How To Make Standalone Micro-Proximity Ads

Location is not only vital when finding a physical address for your business. It also plays a critical role in advertising more so now with the advanced technology that smartphones offer.

• Blogs

• August 26, 2020
• AdCellerant Content Team

How narrative helps your video ads attract a wider audience

Video ads have exploded over the last few years. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing.

• Blogs

• August 17, 2020
• Meghan Brito

AdCellerant appears on the Inc. 5000 list for the 3rd year

Inc. magazine today revealed that AdCellerant is No. 1128 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

• Blogs

• August 5, 2020
• AdCellerant Content Team

6 Dos and Don’ts of Influencer Endorsements on Social Media

If you're a business looking to expand your social media profile, chances are you've considered turning to influencers to help funnel some more traffic to your pages.

• Blogs

• March 17, 2020
• AdCellerant Content Team

How to time your digital ads around your television and newspaper ads

Digital marketing Geo Fencing is when you limit who is shown your ad based on their physical location. This is incredibly useful for local businesses looking to attract only customers who are within their service range.

• Blogs

• February 19, 2020
• AdCellerant Content Team

Should you offer different incentives to different media consumers? How different?

Consumer incentives offer benefits to buyers and are one of the leading methods that businesses use to boost sales.

• Blogs

• January 22, 2020
• AdCellerant Content Team

3 ways to use your website to A/B test your newspaper ads

When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. Should you feature a smiling child or an elderly couple?

• Blogs

• January 8, 2020
• AdCellerant Content Team

How To Leverage Different Learning Styles

Ever give a presentation—one you stayed up half the night to get right, one with persuasive data, compelling visuals, the works? Ever had diametrically opposite reactions to that kind of presentation?

• Blogs

• December 11, 2019
• AdCellerant Content Team

4 Ways to Maintain Brand Consistency Across All Channels

Marketers spend endless hours arguing about what precisely constitutes “brand.” For some, it’s a style guide with its prescriptions for color, typography, and tone of voice.

• Blogs

• November 16, 2019
• AdCellerant Content Team

2020 and the state of traditional television

As technology continues to advance at a rapid rate, there have been plenty of changes in our day-to-day lives nearing the twentieth year of the twenty-first century.

• Blogs

• November 13, 2019
• AdCellerant Content Team

Beyond unicorns and kittens: meet the next generation of programmatic video advertising

The science of connecting with today's consumers using an emotional platform is nothing new and has been successfully practiced for many years.

• Blogs

• October 30, 2019
• AdCellerant Content Team

What is the Baader-Meinhof Phenomenon?

See if this scenario sounds familiar. A friend or neighbor tells you he just found out that the biggest climate change threat isn't a car or factory emissions—it's agriculture: too many cows and the methane they produce.

• Blogs

• October 16, 2019
• AdCellerant Content Team

The Trade Desk programmatic solution: an industry game changer

Overwhelmed by the increase in the number of available ad publishing sites, marketers soon discovered a more effective approach: programmatic advertising.

• Blogs

• September 18, 2019
• AdCellerant Content Team

How can Geo Fencing increase sales

Did you know that for the 99% of people that don’t leave home without it, Geo Fencing can be the advertising tool to increase sales?

• Blogs

• September 1, 2019
• AdCellerant Content Team

Why creative matters for your display ads: 6 best practice strategies

In a breakthrough analysis by Harvard Business Review (HBR), researchers concluded what most seasoned marketers already knew: when it comes to achieving key marketing objectives, creativity matters.

• Blogs

• August 15, 2019
• AdCellerant Content Team

4 Ways Streaming TV Helps Beat Your Competitors

A survey by Adobe Digital Insights on television-viewing patterns indicates that the TV is gradually becoming the internet portal in many living rooms.

• Blogs

• August 6, 2019
• Muhammad Khan

AdCellerant works towards becoming zero waste

The practices I learned through Eco-Cycle are also used in the basis of Denver’s recycling, so I took what I learned and held regular trainings to educate my co-workers.

• Blogs

• July 23, 2019
• Julie Eisen

A workplace’s best friend – why we love our dog-friendly office

As great as dog-friendly offices are, it can also be a controversial subject. What happens if someone is allergic? Don’t dogs smell? Aren’t they distracting?

• Blogs

• July 17, 2019
• AdCellerant Content Team

E-Commerce Products for Facebook Ads

If your store doesn’t get organic traffic, or you’re just starting out, it’s difficult to know whether the products you’ve listed are going to resonate with your buyers.

• Blogs

• June 25, 2019
• Ben Bouslog

Be transparent: your success depends on it

When it comes to your business, sticky situations happen. You may miss deadlines, struggle to connect with clients as promised, or find yourself struggling with unexpected problems.

• Blogs

• June 19, 2019
• Julie Eisen

School may be out for summer, but back-to-class deals are heating up

As the lyrics to Alice Cooper’s “Schools Out” still lingers in the air, businesses are finalizing their back-to-class marketing plans.

• Blogs

• June 12, 2019
• AdCellerant Content Team

White label DSP: the busy executive’s guide to digital marketing automation

Marketing efforts have evolved from traditional marketing methods such as print media and TV ads to becoming substantially or even entirely digital.

• Blogs

• June 5, 2019
• AdCellerant Content Team

Adopting XaaS in digital marketing

XaaS or Anything-as-a-Service/Everything-as-a-Service refers to a range of solutions available online via cloud computing.

• Blogs

• May 19, 2019
• AdCellerant Content Team

Why you should turbocharge your ad campaigns with programmatic audio advertising

As more of our audio programs have gone digital, fast-paced, and mobile, programmatic ads have had to keep up with where people are going for their entertainment.

• Blogs

• May 1, 2019
• AdCellerant Content Team

Programmatic Native advertising gets the job done

If you are familiar with marketing trends, chances are you’ve heard of Programmatic Native Advertising. A new form of advertising that mixes content targeting with traditional ads.

• Blogs

• April 18, 2019
• AdCellerant Content Team

Are You Blending Streaming TV and OTT Into Your Strategy?

The television industry has changed over the years, and continues to evolve. Decades ago, TV watched over the internet was regarded an impossibility.

• Blogs

• March 27, 2019
• Ashley Dalsing

How advertisers can leverage 1st party data and digital marketing services to grow their clientele.

Digital marketing tactics that can be achieved by leveraging the use of 1st party data in order to market to a known audience.

• Blogs

• March 7, 2019
• Julie Eisen

Put a little spring in your marketing

While we wait for the birds to return north and buds to form on trees, it is time to start thinking about how to position your business for spring advertising and clientele.

• Blogs

• February 7, 2019
• Caitlin Logue

Creating a vision for the future

As the 83rd fastest growing company in the country, with a female co-founder, we support the career development of women in the community.

• Blogs

• January 28, 2019
• Ben Bouslog

How To Deliver on Advertiser Expectations

The digital advertising industry has been a whirlwind of best practices and standards that seem to change on a regular basis.

• Blogs

• January 18, 2019
• Galen Kerr

5 Tips and tricks for an in-person discovery sales call

Digital sales can seem like an overwhelming labyrinth of terms, acronyms, statistics and misguided competitive battles.

• Blogs

• January 2, 2019
• Julie Eisen

2019 holiday advertising ideas: football, hearts, shamrocks, & madness

The Christmas trees have been taken down, the decorations put away, and the new year has been rung in.